PP #2- Influencers


 Influencers have become a big part of marketing. Since everyone is on social media it is easy for people to be influencers and make a living out of it. influencers marketing involves a brand collaborating with an online influencers to market one if its products or services. Some influencers marketing collaborations are less tangible than that brands simply work with influencers to improve brand recognition. 

Influencers marketing works because of the high amount of trust that social influencers have built with their following. partnering with an influencer with millions of followers might sound like a dream come true but it might not be the nest fir for your brand. Some social media influencers have large, broad audiences spanning across several demographic. Others boast smaller but more targeted and engaged communities. Knowing what each type of influencers can offer you in terms of reach, range, cost and engagement is key to choosing the right ones for you brand. 

Influencer marketing can be highly rewarding if done right. Sidestep these potential pitfalls to ensure smooth influencer collaborations and successful campaign outcomes. Considering 56% of young Americans have purchased a product after seeing a post from someone they follow, influencers marketing cane an incredibly powerful marketing tool for your brand. 




Bloom is a product that I have seen almost every influencers promote. Some influencers talk about it and some just show it in their videos on TikTok but still they show how easy it is to add Bloom into your Daily life routine. The main reason everyone is using this products is for the health benefits. One of the health benefits is it reduces bloating and promotes energy level. Now a days anyone will do anything if it mean they are not bloated. The probiotics and probiotics support a healthy gut and promote a balance of good bacteria in you body. Digestive enzymes help support digestion, relieve bloating, and boost overall gut heath. Fiber helps boost good bacteria in your gut to aid digestion and support overall gut health. 

A lot of influencers that I follow on TikTok promote Bloom and it makes me really want to try it out and see what it hype is all about. There is a TikToker that is one of my favorite people on the app uses bloom sometimes. Her name is Tasia and she is one of the funniest people that I know on the app. Her background is very relatable and she has little to none shame in her past. I think that is why I like she so much. 




Another influencer that I like a lot is named Cranon. She is a fitness influencer and her famous saying is "its just the bar". She said that when ever she is doing anything that has to do with lifting up a weight but I love it when she saids it when she is deadlifting. She is a partner with GymShark a very known clothing brand for workout clothes. What I like about Cranon is that she is very positive and nice to any and everyone. As a young African American lady she helps me with my confidents and believing that I am strong even tho people might doubt me. I think she is a great role model for anyone that is starting their fitness journey.  Just be watching her videos it makes me think that I can also lift 420 pounds like she does so easily. 





Cranon wears GymShark in almost very video that she post on her TikTok. So if I was trying to get into fitness I would think to buy some GymShark so I can also preform the way Cranon does. GymShark has a clear target audience of 18-25 year olds whose lives revolve around fitness, fashion and music. They do not deviate from the audience and everything they do is aimed at their need. GymShark is the fastest- growing company in fitness apparel globally, level by celebrities, athletes, fitness icons and regular gyn enthusiasts. But what Ames Gymshark so popular is its functional sportswear which wicks sweat, is flexible and durable and it look great on anyone that wears it. 













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