Final project- Wild Card

 Shein International 

So most people know what shein is and what they sell. To me shein is a online shopping place that you can get clothes for every creep but they clothes are very cute. Most of my clothes are from shein and I and not afraid to say that. Most people don't like sheen because of where they come from but how I look at it if I am the only one in the whole state of Arkansas not shopping from shein then they are going to stay in business. I like the clothes that they sell and as a collage student I need to get clothes that are cheap but still cute. I understand why people don't like shein and I am not here to make you like shein but I am just here to talk about shein and how they are international. 

Shein is a fast fashion retailer founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. the company is currently headquartered is Singapore. Known for selling relatively inexpensive apparel, Shein's success had been credited to its popularity among Generation Z consumers. The company was initially compared to drop shipping business, as it was not involved in design and manufacturing, instead sourcing product from the wholesale clothing market in Guangzhou. Beginning in 2012, Shein began to establish its own supply chain system, transforming itself into a fully integrated retailer. The company has established its supply chain in Guangzhou with a network of more than 3,000 suppliers as of 2022. However, it has faced controversy due to its use of Chinese sweatshops and child labor. 

In 2022, the company fully moved its headphones from China to Singapore for regulatory, International expansion, and financial reasons while keeping its supple chains and warehouses in China. In 2022, Shein generated US $24 billion in revenue, a sum almost as large as established retailers Zara and H&M. Shein was valued at $100 billion after a funding round in April 2022. According to Bloomberg Businessweek and others, Shein's business model has benefited from the china, particularly in rewards tax advantages. 

Amid the COVID-19 pandemic in 2020, it reportedly made $10 billion in revenue making it the seventh consecutive year of more than 100% sales growth for the company. As the October 2020, Shein was the world's largest online-only fashion firm. Shein was noted for being an early adopter of TikTok as a promotional tool, and the firm's ability to advertise viral items boosted its popularity. By November 2012, Shein grew from a company valued at $15 billion to one valued at $30 billion. According to Ernest Analysis, Shein became the largest fast fashion retailer in the United States in 2021, and had also launched online in Mexico. A survey of 7,000 American teenager in 2022 ranked Shein as their second favorite e-commerce website. In 2022, Shein moved its headquarters to Singapore. 

In April 2022, Shein raised $1billion in private funding and claimed 28% of the Us fast fashion market. As of May 2022, it is the largest fast-fashion firm in the world. In a May 2022 article in fortune, the company was described as catering to Generation Z consumers while using big data and rapid Chinese manufacturing to quickly design clothing at lower prices. The company was values at $100 billion. 

like I said I am not here to make y'all like Shein and want to buy things from them.